A joint venture shops and treasure to our offer in the written material also has many flaws in the use of the trademark way and use period provisions is unknown. Reporters in the interview process, found the period of validity of the links of london bangles sale agreement of both parties have different view, kei igawa the planning department manager wang bing treasure nt said: "the agreement is valid for five years, and the industry and commerce registration has become for 10 years. And now the joint venture company will be changed to agreement unilaterally and 50 years." A treasure of jewellery, said the validity of cooperation of the joint links venture company unilateral change behavior, didn't get their approval. But the reporter of both sides of the agreement are, all did not see the period of validity of the agreement. In the joint venture company provides our newspaper of the cooperation of both sides "supplement agreement" in display, the joint venture company can be paid for the links of london uk use of "treasure a brand", every year to head office for a $100000 fee. The reporter to check, both sides in the conflict intensifies, the joint venture company had to pay a jewellery brand treasure royalties, but was rejected. When jewellery shops in london our reporter asked if the joint venture company in the central market have "treasure • is a jewellery is city" is a treasure for shops for examination and approval, the answer is, shang pin city belongs to independents, don't need to report a treasure shops for examination and approval. Jiangsu courtship, director of HanQi law firm lawyer says that, in many of the cooperation agreement signed by both sides, there may sweetie bracelet be "trap" clause, agreed period vague responsibility provisions of the unknown, right. Just agreement look, the cooperation of the both parties have legal effect. Because to involve affiliates, with the cooperation of the person in charge of the outgoing, replacement, to clear up the context will become even more difficult. HanQi said, a treasure jewellery brand links of london charm dispute reflects a treasure many internal control shops have serious defect. In 2004 a treasure jewellery invest to establish joint venture to join the store development, obviously not the brand value of effective evaluation, don't foresee its likely to face the threat of brand out of control, led to his silver link bracelet to lose the ability to control a treasure brand, the loss of the exclusive rights brand. From the whole event to see, a treasure for some of the major jewellery enterprise decision-making, important issues, such as resource integration, investment equity, hand in easy and associated lack the necessary c london links ollective decision for examination and approval and united sign system, involving the core competitiveness of the use of trademark rights in the operation even appear "YiYanTang", "a pen" phenomenon. As a famous trademark holders of the treasure in a jewellery brand operation process, the use of a trademark license, rights and the lack of love link ring necessary relief obvious controls, could not cope with the trademark as intangible assets to invest brought about by the great risk. Anyway, look be like a family dispute does give both sides are caused ill effect. Wang2 bing told reporters, these disputes involved in the company cheap links of london a lot of energy, a treasure of shops has a great influence, but also very helpless. The joint venture company Lin again and again that this ship hope fade feeling, he worried about disputes will make customers to "treasure a" the brand suspicion, and lead to the loss of customers.