Fundraising Principles And Practice

4.9 звезд, основано на 21 отзывах

RUR 6007.48
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This books offers a definitive text on the vital topic fundraising

Any fundraiser who knows what Adrian knows will outperform the others

Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University This is not just a how-to-do-it book

It is rigorously researched, clear, concise, well written, well presented and entirely appropriate

It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice

It's as simple as that. Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

Praise for fundraising principles and practice Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars

Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising. Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent Adrian Sargeant is the world's foremost fundraising scholar

Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort. John B

The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning

The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter

This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners. Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs. SueAnn Strom, vice president, Academic Partnerships, American Humanics , Inc

Sargeant is the accessible academic and this is typical of his work